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The company's mail order business resulted from a garden exhibit Jackson & Perkins set up at the 1939 World's Fair in New York entitled A Parade of Modern Roses. New Generation Roses are available exclusively from Jackson Perkins. Jackson & Perkins began selling roses before the turn of the century, and they are now the company's main garden product. Most modern roses, even some heirloom varieties, will bloom all summer if properly groomed. Find hardy roses where the surviving roots enable plants to rejuvenate as the same plant variety, rather than the rootstock variety, after a hard freeze.
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