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New roses offer easier planting due to more pliable roots that need smaller holes and suffer less transplant shock. The company's mail order business resulted from a garden exhibit Jackson & Perkins set up at the 1939 World's Fair in New York entitled A Parade of Modern Roses. Each year, between 300,000 and 400,000 seedlings are grown and evaluated at the research facility. Find hardy roses where the surviving roots enable plants to rejuvenate as the same plant variety, rather than the rootstock variety, after a hard freeze. New Generation Roses are available exclusively from Jackson Perkins.
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