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Search freely branched plants with a more natural, rounded habit and more blooms. New roses offer easier planting due to more pliable roots that need smaller holes and suffer less transplant shock. Jackson & Perkins began selling roses before the turn of the century, and they are now the company's main garden product. New Generation Roses are available exclusively from Jackson Perkins. The company's mail order business resulted from a garden exhibit Jackson & Perkins set up at the 1939 World's Fair in New York entitled A Parade of Modern Roses.
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